Our Core Impact Model

3 FOLD – Wealthy, Resilient and Responsible Farmers

3Fold is about building wealthy, resilient and responsible farmers – making them successful entrepreneurs, and sustained job creators, having their income increased by three times. It believes in the empowerment of farmers and their entrepreneurship orientation/potential and nudging the same to achieve the impact.

It addresses the key gaps of

  • lack of integrated services (end-to-end) which is appropriate to the farmers,
  • need for ‘diversified options’ (value addition, farm, allied and off-farm), augmented by ‘integrators/activators at field level’ and ‘technology’, and
  • establishment of a sustainable eco-system at a Cluster level, that enables collaborative actions for collective impact.

Why Small Producers

When we talk of creating and sustaining millions of jobs in India, the potential of agriculture as a sector, and smallholder farmers as key constituency cannot be ignored. About 100 million smallholder farmers employ themselves in their farms, and provide employment to their own family members and a few more. But, still most are poor.


Problem we are trying to Solve

How we are doing it

The journey of the farmer (and their families) in 3Fold starts with building a personal growth plan followed by business planning (portfolio that includes farm, allied, non-farm), for their enterprises and potential diversification. Guided by the plan, customised capacity building and deep handholding support (farm advisory) is provided to every farmer. Accelerated and assured services with an integrated package that is farmer and their enterprise focussed is facilitated with partnerships. The bundle of integrated services are categorised under ‘6C Services’ as depicted here.

The solution is ‘end-to-end’ to bring an impactful change. While it starts with the farm, the support services go across the value chain to derive the maximum benefit from the value chain for farmers. The picture below captures the entire model of support to farmers.

While farmers and their groups initiate and continue their journey in an entrepreneurship mode, it is important that they need to be supported continuously (handholding, mentoring, advisory, capacity building), along with exploring continuously opportunities from markets, scientific community and public investments.

To enable this (to develop and support farmers and their institutions), Vrutti incubates ‘Clusters’ (district or block level) called ‘Business Acceleration Units (BAUs)’ to establish a strong ecosystem in the agricultural sector so that farming enterprises in these clusters become sustainable and scalable – institutions, technology, activators, collaborators. Through these BAUs, Vrutti stays committed to enable and empower farmers in this journey, by owning the program with two key components of integration and dependencies to reduce risks and avoid issues becoming problems.

The role and the services of Business Acceleration Units are captured here:

Where are we on this Journey

The model currently operational in seven Clusters across five states of India, covering about 42,500 farming families.

Four key elements of this model that brings impact and sustains are: Activators/ integrators, Partnerships, Technology (IGotCrops, by Mindtree), and Business model at the Cluster/ BAU level. Vrutti as a professional organisation continues to be supporting the producers’ collectives and farmers on a long-term basis, through a ‘people-professional partnerships’, building on the experiences of AMUL model

3Fold model expects the impacts in the following areas – income, resilience, environment and institutions. Each BAU, the journey is for 10 years, with the incubation investment period of five years. By the end of 5 years, the BAU reaches 7,500 farmers (10,000 by 6th year) and establishes the farmers institutions, enterprises, partnership appropriately augmented by technology and activators. For this, an amount of about Rs. 7.5 Crores over three to five years is required as incubation funding. This incubation funding over a period of 10 years journey of BAU will deliver incomes equivalent to 35 times the incubation funding in the hands of farmers.